Marketing initiatives and assets to help the Foundation increase awareness and visibility of the excellent community work and impact within its catchment area.

A key objective was to help the Foundation connect with hard-to-reach locals who would benefit most from the many programmes and initiatives on offer. We employed a combination of targeted marketing tactics, such as utilising local advertising channels, leveraging digital platforms (underpinned by a CRM) and implemented direct outreach methods with accessible messaging that could foster a sense of shared ownership.